Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Format: pdf
Page: 269
Publisher: Springer International Publishing
ISBN: 9783319250212


Programmatic advertising is marketing's latest darling. Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. Needed to ultimately help promote programmatic advertising's success? Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. Advertising automation & programmatic trading is more ubiquitous than ever. 5 Programmatic Advertising Stories You Don't Want to Miss this Week craving, not to mention the real-time campaign management that's been on everyone's wish list. Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time. But the technology is quickly transforming digital. Automation is becoming the new normal. How should organizations dive into data-driven marketing?





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